I got a call from a lady a while ago. She saw my blog posts and felt I was someone she could talk to. It seems she had called another agent regarding a rental and got his/her voicemail. Shortly after she got a text message that simply said, “Text me.” She didn’t realize who it was and so she texted back, “Who is this?” And the reply was, “You called me.” She felt quite disturbed by this and called me to see if I would answer my phone and could help her. She asked me if this was the way realtors do business now, if this is ‘normal
I was not able to help this young woman because she was from a neighboring state, but I told her it is not how I do business! I may text clients, but not as an initial contact. I told her that if it made her uncomfortable, I felt fairly sure any realtor in her State could help her, she didn’t have to work with the listing agent. And, of course, that is exactly what she did.
I bring this up because sometimes, in our quest to do more in less time, we forget that we are dealing with human beings and not machines. Facebook may be a terrific way to stay in touch with our sphere but it is not a substitute for good old fashioned human contact. Realtors, be careful not to become too dependent on technology. We are all still made of flesh and blood, and, as someone reminded me recently, people may not remember what you do but they will remember how you make them feel. Make them feel important!
Suzanne MacDowell is an award winning real estate agent with nearly 12 years of experience helping buyers, sellers, landlords, tenants and small business owners to achieve their real estate goals. Suzanne has been awarded the National Association of Realtors’ Short Sales & Foreclosure Resource (SFR).